Facial serums are one of the most powerful and effective steps in a skincare routine. More concentrated than creams or lotions, they offer rapid absorption and a high concentration of active ingredients to target specific skin concerns: acne, dullness, dark spots, fine lines, or dryness.
Let's find out why serums are essential and how to incorporate them to reveal radiant skin.
Why use a serum in your skincare routine?
Unlike traditional moisturizers, serums are lightweight, highly concentrated formulas that penetrate deep into the skin.
🎯 Main advantages:
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Targeted action : each serum treats a specific problem (radiance, hydration, anti-aging, imperfections).
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Fast results : active ingredients work deep within skin cells for maximum effectiveness.
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Light texture : quickly absorbed, without a greasy finish, ideal even under makeup.
The different types of serums and their benefits:
AHA/BHA exfoliating serums
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Objective : eliminate dead cells, unclog pores, improve skin texture.
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Ideal for : acne-prone skin, uneven texture, blackheads.
Brightening serums (Vitamin C, Niacinamide)
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Objective : reduce dark spots, even out skin tone, boost radiance.
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Ideal for : dull skin, hyperpigmentation, uneven skin tone.
Anti-aging serums (Collagen, Hexapeptides)
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Objective : stimulate collagen production, smooth wrinkles, firm the skin.
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Ideal for : mature skin, loss of firmness, fine lines.
Hydrating and repairing serums
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Objective : deeply nourish, strengthen the skin barrier, soothe irritations.
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Key ingredients : snail mucin , hyaluronic acid , centella asiatica.
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Ideal for : sensitive, dry or dehydrated skin.
How to apply a serum correctly?
To get the most out of your serum:
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Cleanse your face thoroughly .
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Apply a toner to rebalance the pH.
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Apply a few drops of serum to your face and neck, then pat gently to promote absorption.
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Finish with a moisturizer to seal in the active ingredients.
💡 Tip : In the morning, never forget sunscreen to protect your skin and maximize results.
Conclusion :
Whether it's hydrating, brightening, or fighting the signs of aging, there's a serum for every skin type. When used regularly, serums visibly improve skin texture, radiance, and overall health.
✨ Discover our collection of Korean serums and transform your skincare routine to reveal brighter, smoother, and more youthful skin.